Copy by Cari
Cari Jolaoso | Freelance Copywriter | TOV Consultant
I write it, they feel it.
Workshops
Learn to create clear, engaging copy independently.
Tone of voice
Get a brand-appropriate tone of voice that cuts through the noise.
Copywriting
Hire me to write, wordsmith and optimise copy for any channel you need.
Consulting
Let's level up your copy, tone, messaging and strategy together.
UX copy
Get UX copy that's concise, helpful and makes people love the product.
When it comes to copy that does more than just look good – it clicks, it connects, it works – I’m your writer. With over a decade of experience turning brands into fan favourites, I’ve done it for Amazon, John Lewis, Free Soul, Made.com, Moonpig, and Eve Sleep – and I’d love to do it for you too.
I’m not just about the words; I build the whole kit. From brand books and tone guides to content strategy and copy libraries, I make sure your brand voice is on point, everywhere. Need a goof-proof proofreader? A calm-in-the-storm project manager? Someone who’s genuinely easy to work with? I’m all that, plus I run workshops, dig deep on SEO, and even design AI prompts. Give me a shout and let’s make your brand unforgettable.
About
A few happy customers
Mariapaola Dell'Orto
Localisation Manager, Opitrad
"I can say in my now 10 years of translation experience, I have rarely found texts so effective, immediate, and enjoyable to translate."
Tessa Hughes, Head of CX and Retention, NIO Cocktails
"Cari took care to understand the story, primary objective, channel and end user and as a result, her copy is some of the best I have come across."
Phil Dudman, Head of Copy, Moonpig
"Cari is able to deliver great, cultured, engaging copy and the right dose of creative thinking to meet the demands of CRM, web copy, concept work and more."
Charm Legrand, Campaign Manager, Made.com
"Whatever the challenge we've brought to her, her knack for wordsmithing has transformed many communications from ordinary to extraordinary."
Karla Castro, Global Marketing Director, NIO Cocktails
"Cari shone in our fast-paced start-up environment. Her creativity and organisation were invaluable for developing our brand manifesto, tagline, and managing our creative processes."
